The 7 Principles of Influence
With Cialdini Institute Founding Member, Scott Watson
- 7 Principles of Influence
Learn With The Experts
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As a Founding Member of the Cialdini Institute, we bring a level of credibility and applied expertise that goes far beyond theory.
This thought-provoking programme is grounded in the globally recognised science of influence, developed by Dr. Robert Cialdini, and translated into practical tools that deliver measurable impact in real organisational settings.
The 7 Principles of Influence training course is designed specifically for leaders and teams who need to influence outcomes, shape behaviour, and drive performance across teams, stakeholders, and customers.
Rather than simply explaining the principles, your expert facilitator focuses on how to apply them in the moments that matter most - conversations, negotiations, leadership communication, and cultural change.
Participants will gain a deep understanding of the seven principles: Reciprocity, Commitment and Consistency, Social Proof, Authority, Liking, Scarcity, and Unity - and, critically, how to deploy them ethically and effectively in workplace scenarios.
- 7 Principles of Influence Training Outline
You'll enjoy learning:
A practical deep dive into the 7 principles of influence: Reciprocity, Commitment and Consistency, Social Proof, Authority, Liking, Scarcity, and Unity.
How each principle operates psychologically and why it drives decision-making in organisational environments.
Applying each principle in real workplace scenarios including leadership, stakeholder engagement & sales discussions.
When to use each principle for maximum impact, including timing, sequencing, and situational awareness.
Using Reciprocity and Liking to build trust and collaboration quickly and open productive dialogue.
Leveraging Commitment and Consistency to secure buy-in and sustain behavioural change.
Applying Social Proof and Authority to strengthen credibility and reduce uncertainty in decision-making.
Using genuine Scarcity and authentic Unity to increase urgency, alignment, and shared purpose across teams.
Language patterns that reduce resistance, minimise defensiveness, and enhance commitment in conversations.
Techniques to quickly de-escalate conflict, restore trust, and return interactions to constructive communication.
Applying specific influence principles in hybrid and remote communication environments for maximum impact.
Structuring persuasive messages that align with how people naturally make decisions and reduce friction.
Handling objections and pushback using influence-based communication rather than force or authority.
- 7 Principles of Influence Training
High-Value Learning
In today’s environment, the ability to influence effectively is no longer a “nice to have”. It is a core leadership capability that directly impacts performance, engagement, and results.
This programme equips business leaders and owners with practical, evidence-based tools that can be applied immediately across sales, leadership, negotiation, and stakeholder communication.
What makes the 7 Principles of Influence so powerful is their simplicity and ease of application. These are not abstract theories; they are grounded in decades of behavioural science and translated into clear, actionable techniques.
Leaders quickly learn how to adjust their communication in small but significant ways that reduce resistance, increase alignment, and accelerate decision-making.
Importantly, this training is rooted in ethical influence. The focus is on building genuine trust, strengthening relationships, and creating outcomes where all parties feel respected and committed. This approach not only enhances reputation but also drives sustainable results.
The commercial impact can be substantial. From improving conversion rates and shortening sales cycles, to increasing employee engagement and reducing conflict, the principles directly support stronger bottom-line performance. Leaders who master these skills consistently see improvements in productivity, collaboration, and overall organisational effectiveness.
Scott Watson delivers this programme personally and limits delivery to once per month to ensure quality and impact. Availability is extremely limited.
Why not enquire now to avoid missing out?
- 7 Principles of Influence Training Course
WHAT YOU GET FROM THE COURSE
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By the end of the 7 Principles of Influence Training course you will have:
An immersive 1-day learning facilitated by an established subject expert.
Certificate of Completion for each participant.
Course Slide Deck with notes.
Group 90-minute Follow-up coaching webinar with your Summit facilitator.
- Want to know more?
7 principles of influence training
Once we’ve received your enquiry, we’ll get back to you as soon as possible (usually within two hours).
When we know more about what you'd like from our training course, we’ll send you a more detailed proposal, including pricing.
- Postal address
Summit Consulting and Training Ltd
33 Harrison Road, Halifax
HX1 2AF
- Phone number
- T: 0845 052 3701
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