The 7 Principles of Influence
With Cialdini Institute Founding Member, Scott Watson
- 7 Principles of Influence
Learn With The Experts
/f/129040/720x720/62cccac023/cialdini-influence-training.png)
As a Founding Member of the Cialdini Institute, we bring a level of credibility and applied expertise that goes far beyond theory.
This thought-provoking programme is grounded in the globally recognised science of influence, developed by Dr. Robert Cialdini, and translated into practical tools that deliver measurable impact in real organisational settings.
The 7 Principles of Influence training course is designed specifically for leaders and teams who need to influence outcomes, shape behaviour, and drive performance across teams, stakeholders, and customers.
Rather than simply explaining the principles, your expert facilitator focuses on how to apply them in the moments that matter most - conversations, negotiations, leadership communication, and cultural change.
Participants will gain a deep understanding of the seven principles: Reciprocity, Commitment and Consistency, Social Proof, Authority, Liking, Scarcity, and Unity - and, critically, how to deploy them ethically and effectively in workplace scenarios.
- 7 Principles of Influence Training Outline
You'll enjoy learning:
A practical deep dive into the 7 principles of influence: Reciprocity, Commitment and Consistency, Social Proof, Authority, Liking, Scarcity, and Unity.
How each principle operates psychologically and why it drives decision-making in organisational environments.
Applying each principle in real workplace scenarios including leadership, stakeholder engagement & sales discussions.
When to use each principle for maximum impact, including timing, sequencing, and situational awareness.
Using Reciprocity and Liking to build trust quickly and open productive dialogue.
Leveraging Commitment and Consistency to secure buy-in and sustain behavioural change.
Applying Social Proof and Authority to strengthen credibility and reduce uncertainty in decision-making.
Using Scarcity and Unity to increase urgency, alignment, and shared purpose across teams.
Language patterns that reduce resistance, minimise defensiveness, and enhance commitment in conversations.
Techniques to quickly de-escalate conflict, restore trust, and return interactions to constructive communication.
- Customer Service Training
Value-Focused Learning
Customers don’t just buy products or services. They buy experiences.
And every interaction they have with your organisation either builds trust, or quietly erodes it.
In today’s fast-moving, review-driven world, poor quality customer service doesn’t just lose a single customer. It damages loyalty, weakens your brand, and spreads faster than ever before. On the flip side, consistently great service creates advocates. Customers who return, recommend your organisation, and stay loyal even when things go wrong.
That’s why customer service training is no longer a 'nice to have'. It’s a strategic investment in trust, reputation, and long-term growth.
By focusing on real scenarios your teams face every day, the customer service training bridges the gap between knowing what good service looks like, and delivering it under pressure.
Expert-Led, Practical, and Impact-focused, your course will be facilitated by a customer service subject expert with deep, real-world experience; not a generic trainer reading from slides. This ensures the learning is credible, practical, and immediately applicable.
Participants don’t just learn what to do - they practise how to do it. The result is greater confidence, stronger customer relationships, and service behaviours that stick long after the training ends.
How Tailored Customer Service Training Makes the Difference
Generic customer service training delivers generic results. Real impact comes from training that is tailored to your organisation, your customers, your challenges and your goals.
Our tailored customer service training helps your people:
Build trust from the first interaction by understanding customer expectations, emotions, needs and wants.
Manage challenging conversations with confidence, professionalism, healthy assertiveness and empathy.
Restore trust quickly when service fails, turning complaints into opportunities to strengthen loyalty and maintain the relationship.
Create consistent experiences that reinforce your brand values at every touchpoint.
The Outcome
Better conversations. Stronger trust. Higher loyalty.
When your people know how to handle customers at their best, and their worst, you protect your reputation, retain your customers, and set your organisation apart through service excellence.
- Customer Service Training Course
WHAT YOU GET FROM THE COURSE
/f/129040/7678x5121/4f610c3cef/9101fc53-a3ad-417b-83b3-3ffa10871f72.jpeg)
By the end of the Customer Service Training course you will have:
An immersive 1-day learning facilitated by an established subject expert.
Certificate of Completion for each participant.
Course Slide Deck with notes.
Group 90-minute Follow-up coaching webinar with your Summit facilitator.
- Want to know more?
customer service training
Once we’ve received your enquiry, we’ll get back to you as soon as possible (usually within two hours).
When we know more about what you'd like from our training course, we’ll send you a more detailed proposal, including pricing.
- Postal address
Summit Consulting and Training Ltd
33 Harrison Road, Halifax
HX1 2AF
- Phone number
- T: 0845 052 3701
- You may like
OUR RELATED COURSES
Motivation Masterclass
Learn the motivation secrets that can quickly transform engagement.
Unconscious Bias Training
Over 6 hours of thought-provoking, awareness-creating training into the intriguing and vitally important subject of unconscious bias. Learning focus is tailored to your requirements.
IT ALL STARTS WITH A CHAT.
When will be good for you?