- For Teams

Influencing Skills Training for Sales Teams

This action-packed one day Influencing Skills Training for Sales Teams course can transform how your Sales team members perform.

Limited dates available.
Star Rating

4.8 stars - based on 1147 participants

How Influencing Skills for Sales Teams Training Helps

Delivered by Dr. Robert Cialdini Certified Coaches

In today’s competitive sales landscape, your product or service alone just isn’t enough. Buyers are more informed, more cautious, and more overwhelmed with choice than ever before. To cut through the noise, each and every member of your sales team needs more than sales tactics. They need proven influence strategies grounded in behavioural science.

And, that's exactly what they'll get with Summit. Personally Certified by Dr. Robert Cialdini, author of the bestselling book 'Influence'.

This high-impact, immersive one-day course is designed to hand your sales professionals a proven, practical toolkit they can use immediately. Not just to close more deals, but to become trusted advisors to your clients. Whether they’re handling cold leads, nurturing long sales cycles, renewing key accounts or negotiating, this unique training experience equips them with everything they need to ethically influence with confidence, clarity, and integrity.

Unlock the science (and art) of ethical influence to build trust faster, boost sales conversion rates, protect your profit margin and create long-term client relationships that actually stick.

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- Influencing Skills for Sales Teams Takeaways

Your team will learn:

Get To Grips With Key Influence Principles:
Learn how to powerfully apply Cialdini’s 7 principles in real-life sales conversations.

The Click-Run Principle:
Why timing of communication is everything - and know when to trigger the right principle.

How To Get Moving:
Move your prospective buyer from hesitant to decisive with just one, well-timed phrase.

The Authority Advantage:
How to be instantly viewed as a trusted expert in your field without boasting.

From Push to Pull:
The subtle power of Reciprocity and how to move from a 'No thank ou' to a 'Yes'.

Scarcity & Urgency – Without B.S.
How to create urgency without creating pressure or awkwardness.

Consensus & Social Proof:
Let others do the selling for you using owerful Social Proof.

The Role of Likeability and Similarity
People like to buy from people they like. How to be that person without acting.

Unity & Collaboration:
The fastest way to naturally build an “Us” energy in the sales conversation.

Putting It All Together:
How To Superstack Each of the 7 Principles For Optimal Results.

"My colleagues and I have absolutely reaped the rewards of this training with Summit."
Sam Walklett
 - Nationwide Building Society
- Influencing Skills Training for Sales Team Benefits

benefits include:

  • Boost Conversion Rates Without Pushy Tactics
    Your team will learn how to guide prospects to a “yes” using psychology—not pressure.

  • Shorten Sales Cycles and Speed Up Decisions
    Watch deals move faster as your salespeople learn to apply urgency, authority, and social proof the right way.

  • Increase Client Trust from the First Conversation
    We equip your team with trust-building language and cues that work from the very first call or meeting.

  • Turn Objections Into Opportunities
    Salespeople stop fearing objections and start welcoming them — using influence to overcome resistance with confidence.

  • Equip New Starters With a Proven Influence Toolkit
    Even your less experienced salespeople will leave with strategies they can implement immediately.

  • Embed a Common Language of Ethical Influence
    Give your team a shared, science-based approach to sales influence that works across personalities and experience levels.

  • Improve Performance Across the Funnel
    From cold outreach to warm proposals, influence principles help at every stage of the sales process.

  • Build Long-Term, High-Value Relationships
    This isn’t about quick wins. Your team will discover how to influence in ways that create loyalty and repeat business.

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- Influencing Skills Training for Sales Teams

WHAT YOU GET FROM THE COURSE

Upon completion of the Influencing Skills for Sales Teams course, participants will receive:

  • A Certificate of Completion for the Influencing Skills for Sales Teams course

  • Course Slide Deck with accompanying notes

  • Learning reinforcement resources (£97 per person value)

- Want to know more?

Influencing Skills training for Sales Teams

You can complete the Contact Form below or call our team on 0845 052 3701.

A specialist team member will normally be in touch with you within 3 hours to learn more about your specific managing remote teams training requirements.

Postal address

Summit Consulting and Training Ltd

33 Harrison Road, Halifax

HX1 2AF

Phone number
T: 0845 052 3701

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