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Far fewer invest in how decisions are actually shaped.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Yet in every meeting, negotiation, performance review, or change initiative, one force consistently determines outcomes: \",\"type\":\"text\"},{\"text\":\"influence\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Not authority. Not process. Not policy. \",\"type\":\"text\"},{\"text\":\"Influence\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"The organisations that outperform their peers are not just well-managed - they are also influence-literate. They understand how decisions are guided, how behaviour is shaped, and how communication drives action at every level.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"This is not about manipulation. It is about clarity, ethics, and intentional leadership.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"And it is no longer an optional 'nice' to have'.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":2,\"textAlign\":null},\"content\":[{\"text\":\"The Hidden Operating System of Organisations\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Every organisation already runs on influence,  whether it is understood or not.\",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Leaders frame priorities in ways that either mobilise or confuse.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Managers reinforce behaviours through subtle signals, not just formal feedback.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Teams respond to perceived norms more than written policies.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Change succeeds or fails based on how it is communicated, not just designed.\",\"type\":\"text\"}]}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Without a shared understanding of influence, these dynamics become inconsistent, personality-driven, and often counterproductive.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"What you get instead is:\",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Change resistance that feels irrational.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Leadership messages that fail to land.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"High effort with low behavioural shift.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Cultural drift between intention and reality.\",\"type\":\"text\"}]}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"In contrast, influence-literate organisations operate with precision. They align messaging, behaviour, and decision-making through a common framework.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":2,\"textAlign\":null},\"content\":[{\"text\":\"From Training to Infrastructure\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Most organisations approach influence as a soft skill - something addressed in isolated workshops or leadership programmes.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"This is where they fall short.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Influence is not a skill to be learned once. It is a system to be embedded.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"To build an influence-literate organisation, three shifts are required:\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"1. From Individual Skill to Organisational Capability\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"type\":\"hard_break\"},{\"text\":\"Influence must move beyond “charismatic leaders” or “good communicators.” It becomes a shared language across leadership, management, and customer-facing roles.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"2. From Events to Embedded Practice\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"type\":\"hard_break\"},{\"text\":\"One-off influence training does not change behaviour. Influence must be integrated into:\",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Leadership frameworks.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Communication standards.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Performance conversations.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Customer interactions.\",\"type\":\"text\"}]}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"3. From Intuition to Evidence-Based Models\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"type\":\"hard_break\"},{\"text\":\"Relying on instinct creates inconsistency. Influence-literate organisations use structured, research-backed principles to guide behaviour - ensuring repeatability and scale.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"This is where most internal L&D approaches reach their limits.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":2,\"textAlign\":null},\"content\":[{\"text\":\"The Role of Strategic Architecture\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Building influence capability at scale requires more than content delivery. It requires architecture.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"This includes:\",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Defining a clear influence framework aligned to organisational goals.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Embedding principles into leadership expectations and behaviours.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Designing communication rule sets that standardise how messages are delivered.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Aligning customer and internal communication strategies.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Creating reinforcement mechanisms that sustain behaviour over time.\",\"type\":\"text\"}]}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"In other words, influence becomes part of how the organisation operates rather than an optional layer on top.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"This is the difference between training and transformation.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":2,\"textAlign\":null},\"content\":[{\"text\":\"Why This Matters Now\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"The need for influence literacy has accelerated.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Organisations are operating in environments defined by:\",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Constant change and transformation.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Hybrid and geographically dispersed teams.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Increased scrutiny on leadership communication.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Higher expectations for engagement and clarity.\",\"type\":\"text\"}]}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"In this context, traditional leadership approaches are no longer sufficient.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Leaders must not only make decisions.  They must bring people with them.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Managers must not only manage performance.  They must shape behaviour.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Organisations must not only define strategy. They must ensure it is understood, accepted, and acted upon.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Influence is the mechanism that makes this possible.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":2,\"textAlign\":null},\"content\":[{\"text\":\"Summit’s Role: Architecting Influence at Scale\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"At Summit, we do not approach influence as a training topic.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"We design it as an organisational capability.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Our work focuses on building influence literacy into the fabric of organisations,  ensuring that leaders, managers, and teams operate from a consistent, evidence-based framework.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"This includes:\",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Developing influence models tailored to your organisational context.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Embedding communication principles into leadership and management practice.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Designing scalable training and reinforcement systems.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Aligning internal and external communication strategies.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Supporting long-term behavioural change, not short-term learning.\",\"type\":\"text\"}]}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"The result is not just better communication.  It is stronger leadership alignment, more effective change execution, and a culture where behaviour and messaging consistently reinforce strategic intent.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":2,\"textAlign\":null},\"content\":[{\"text\":\"The Strategic Advantage\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Organisations that invest in influence literacy gain a measurable advantage:\",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Faster adoption of change initiatives.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Greater consistency in leadership behaviour.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Improved employee engagement and trust.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"More effective customer interactions.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Clearer, more impactful communication at every level.\",\"type\":\"text\"}]}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"In short, they reduce friction and increase momentum.  Because when influence is understood and applied consistently, organisations move with clarity.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"For Influencing Skills Training courses and consultancy, facilitated by an expert trained by Dr. Robert Cialdini, \",\"type\":\"text\"},{\"text\":\"get in touch\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/contact-us\",\"uuid\":\"7dfdfa78-178c-4bda-914d-b5a383a2396c\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}}]},{\"text\":\".\",\"type\":\"text\"}]},{\"type\":\"horizontal_rule\"},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null}}]},\"component\":\"simple-centered\",\"title_h_tag\":\"h2\"},{\"_uid\":\"fea07c1f-7837-43ea-9f57-ad4bb37ae887\",\"label\":\"Get in touch\",\"title\":\"let's chat\",\"colour\":\"darkblue\",\"component\":\"course-enquiry-form\",\"course_mode\":\"\",\"description\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"If you're interested in learning how your organisation can apply ethical influence in your development activities, call us to speak with a recognised expert.\",\"type\":\"text\"}]}]},\"title_h_tag\":\"h2\"}],\"meta\":{\"_uid\":\"d26477b6-4e38-45ce-8dde-a8e2d678def1\",\"title\":\" How To Build and Influence Literate Business\",\"plugin\":\"meta-fields\",\"description\":\"Influencing skills training and consultancy for CEO's and Human Resources Directors with a Dr. Robert Cialdini trained expert.\"},\"component\":\"post\",\"description\":\"\"}","full_slug":"summit-blog/how-to-build-an-influence-literate-organisation","uuid":"2e85dc6e-5564-4caa-b58f-24b4103a2bf8","first_published_at":"2026-06-05T01:00:00.000Z","published_at":"2026-06-05T14:02:02.884Z"}},"pageContext":{"story":{"id":"storyblokentry-184225721588127-default","name":"How to Build an Influence-Literate Organisation","slug":"how-to-build-an-influence-literate-organisation","field_component":"post","full_slug":"summit-blog/how-to-build-an-influence-literate-organisation","content":"{\"_uid\":\"0487784e-4f95-4470-a88c-c63b28d34777\",\"body\":[{\"_uid\":\"9dc7bf01-2f7b-4d1b-8a86-5dfa6c4779b8\",\"label\":\"Influence\",\"title\":\"How to Build an Influence-Literate Organisation\",\"colour\":\"darkblue\",\"component\":\"slimline-hero\",\"condensed\":false,\"button_text\":\"\",\"description\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\"}]},\"button_target\":{\"id\":\"\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"\"}},{\"_uid\":\"2c8cec35-56ed-480d-9ccb-dcfa1105f330\",\"label\":\"7 Principles of Influence in Business\",\"title\":\"how CEO's can build their influence\",\"content\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Most organisations invest heavily in skills. Far fewer invest in how decisions are actually shaped.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Yet in every meeting, negotiation, performance review, or change initiative, one force consistently determines outcomes: \",\"type\":\"text\"},{\"text\":\"influence\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Not authority. Not process. Not policy. \",\"type\":\"text\"},{\"text\":\"Influence\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"The organisations that outperform their peers are not just well-managed - they are also influence-literate. They understand how decisions are guided, how behaviour is shaped, and how communication drives action at every level.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"This is not about manipulation. It is about clarity, ethics, and intentional leadership.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"And it is no longer an optional 'nice' to have'.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":2,\"textAlign\":null},\"content\":[{\"text\":\"The Hidden Operating System of Organisations\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Every organisation already runs on influence,  whether it is understood or not.\",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Leaders frame priorities in ways that either mobilise or confuse.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Managers reinforce behaviours through subtle signals, not just formal feedback.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Teams respond to perceived norms more than written policies.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Change succeeds or fails based on how it is communicated, not just designed.\",\"type\":\"text\"}]}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Without a shared understanding of influence, these dynamics become inconsistent, personality-driven, and often counterproductive.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"What you get instead is:\",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Change resistance that feels irrational.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Leadership messages that fail to land.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"High effort with low behavioural shift.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Cultural drift between intention and reality.\",\"type\":\"text\"}]}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"In contrast, influence-literate organisations operate with precision. They align messaging, behaviour, and decision-making through a common framework.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":2,\"textAlign\":null},\"content\":[{\"text\":\"From Training to Infrastructure\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Most organisations approach influence as a soft skill - something addressed in isolated workshops or leadership programmes.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"This is where they fall short.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Influence is not a skill to be learned once. It is a system to be embedded.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"To build an influence-literate organisation, three shifts are required:\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"1. From Individual Skill to Organisational Capability\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"type\":\"hard_break\"},{\"text\":\"Influence must move beyond “charismatic leaders” or “good communicators.” It becomes a shared language across leadership, management, and customer-facing roles.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"2. From Events to Embedded Practice\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"type\":\"hard_break\"},{\"text\":\"One-off influence training does not change behaviour. Influence must be integrated into:\",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Leadership frameworks.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Communication standards.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Performance conversations.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Customer interactions.\",\"type\":\"text\"}]}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"3. From Intuition to Evidence-Based Models\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"type\":\"hard_break\"},{\"text\":\"Relying on instinct creates inconsistency. Influence-literate organisations use structured, research-backed principles to guide behaviour - ensuring repeatability and scale.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"This is where most internal L&D approaches reach their limits.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":2,\"textAlign\":null},\"content\":[{\"text\":\"The Role of Strategic Architecture\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Building influence capability at scale requires more than content delivery. It requires architecture.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"This includes:\",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Defining a clear influence framework aligned to organisational goals.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Embedding principles into leadership expectations and behaviours.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Designing communication rule sets that standardise how messages are delivered.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Aligning customer and internal communication strategies.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Creating reinforcement mechanisms that sustain behaviour over time.\",\"type\":\"text\"}]}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"In other words, influence becomes part of how the organisation operates rather than an optional layer on top.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"This is the difference between training and transformation.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":2,\"textAlign\":null},\"content\":[{\"text\":\"Why This Matters Now\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"The need for influence literacy has accelerated.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Organisations are operating in environments defined by:\",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Constant change and transformation.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Hybrid and geographically dispersed teams.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Increased scrutiny on leadership communication.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Higher expectations for engagement and clarity.\",\"type\":\"text\"}]}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"In this context, traditional leadership approaches are no longer sufficient.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Leaders must not only make decisions.  They must bring people with them.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Managers must not only manage performance.  They must shape behaviour.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Organisations must not only define strategy. They must ensure it is understood, accepted, and acted upon.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Influence is the mechanism that makes this possible.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":2,\"textAlign\":null},\"content\":[{\"text\":\"Summit’s Role: Architecting Influence at Scale\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"At Summit, we do not approach influence as a training topic.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"We design it as an organisational capability.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Our work focuses on building influence literacy into the fabric of organisations,  ensuring that leaders, managers, and teams operate from a consistent, evidence-based framework.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"This includes:\",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Developing influence models tailored to your organisational context.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Embedding communication principles into leadership and management practice.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Designing scalable training and reinforcement systems.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Aligning internal and external communication strategies.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Supporting long-term behavioural change, not short-term learning.\",\"type\":\"text\"}]}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"The result is not just better communication.  It is stronger leadership alignment, more effective change execution, and a culture where behaviour and messaging consistently reinforce strategic intent.\",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":2,\"textAlign\":null},\"content\":[{\"text\":\"The Strategic Advantage\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Organisations that invest in influence literacy gain a measurable advantage:\",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Faster adoption of change initiatives.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Greater consistency in leadership behaviour.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Improved employee engagement and trust.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"More effective customer interactions.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Clearer, more impactful communication at every level.\",\"type\":\"text\"}]}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"In short, they reduce friction and increase momentum.  Because when influence is understood and applied consistently, organisations move with clarity.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"For Influencing Skills Training courses and consultancy, facilitated by an expert trained by Dr. Robert Cialdini, \",\"type\":\"text\"},{\"text\":\"get in touch\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/contact-us\",\"uuid\":\"7dfdfa78-178c-4bda-914d-b5a383a2396c\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\"}}]},{\"text\":\".\",\"type\":\"text\"}]},{\"type\":\"horizontal_rule\"},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null}}]},\"component\":\"simple-centered\",\"title_h_tag\":\"h2\"},{\"_uid\":\"fea07c1f-7837-43ea-9f57-ad4bb37ae887\",\"label\":\"Get in touch\",\"title\":\"let's chat\",\"colour\":\"darkblue\",\"component\":\"course-enquiry-form\",\"course_mode\":\"\",\"description\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"If you're interested in learning how your organisation can apply ethical influence in your development activities, call us to speak with a recognised expert.\",\"type\":\"text\"}]}]},\"title_h_tag\":\"h2\"}],\"meta\":{\"_uid\":\"d26477b6-4e38-45ce-8dde-a8e2d678def1\",\"title\":\" How To Build and Influence Literate Business\",\"plugin\":\"meta-fields\",\"description\":\"Influencing skills training and consultancy for CEO's and Human Resources Directors with a Dr. Robert Cialdini trained expert.\"},\"component\":\"post\",\"description\":\"\"}"},"fullSlug":"summit-blog/how-to-build-an-influence-literate-organisation"}},
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