Media Training

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Home / Course Outlines / Developing a Media Presence Training Course

Developing A Positive Media Presence

Purpose:

To help executives develop a positive media presence to raise awareness of key issues and developments as well as maximise visibility to outshine competitors.

This programme is designed to ensure that you develop the in-house capability to deal with the positive and negative sides of the media in a professional, productive manner.

Participants will learn how to:

• Understand how the media chooses stories
• Avoid a 'Ratner' comment that ruins credibility and your business
• Produce a professional press release and media pack
• Develop a media relations plan that maximises positive coverage
• Become an 'expert commentator' on regional radio and TV
• Minimise the impact of negative media coverage
• Handle difficult questions and retain a positive slant
• Build positive relationships with the media
• Get the best value from your external PR agency
• Anticipate media commentary requirements

Duration: 2 days + follow-up telephone coaching

Discounts: Available for groups over 10 people.