Client Testimonial

“I write in regard to the recent sales training conducted by Summit to members of our Sales and Meetings and Events Departments.

Having been given a brief that the Hotel needed some new spark, zest and greater acumen from our sales reps, Summit compiled a program which was very relevant to our needs here in Bahrain.

Our team with as many as six different nationalities amongst the 15 attendees commented on how they genuinely enjoyed the days and found the delivery of material very down to earth, practical and engaging.

We would not hesitate to work with Summit again and in fact are now beginning preparations to roll out new programs to Executive management next year.”

Sincerely

Rick Erdos,
General Manager

Issues

Operating in a highly competitive industry in the Kingdom of Bahrain, the Radisson Blu Hotel, Residence and Spa wanted to generate more sales opportunities for corporate events. With a total of eight 5-star venues within such a small geographical area, competition for business was stiff. And, with some new-build venues now incorporating the latest conference technology facilities, how could the Radisson Blu compete?

With so many conference venues chasing the same prospective clients, it was absolutely vital that our client didn’t try to differentiate itself on the latest gadgets or freshly decorated meeting rooms which were the features many of the competition were stating as differentiators . After all, it couldn’t!

Solution

Summit devised a sales team building event that generated an abundance of exciting and very specific differentiators to focus on when generating interest from potential clients. The differentiators focused on what the potential client would perceive to be valuable to them – not what the client thought they should offer the potential client.

In addition, the team building event focused on developing  vital Emotional Intelligence competencies such as empathy, resilience and ethical influencing skills. After all, anybody can sell when the economy is booming, but it’s quite a different challenge when the global economic climate is in meltdown.

We showed participants how to prepare for their sales activities far more effectively, develop high-trust relationships with their prospects and develop a more collaborative team environment where focus was on greater personal ownership of results embedded.

This highly-interactive, hands-on team building event for the Sales team delivered some outstanding results for our client and this is reflected in the testimonial authored by Mr Rick Erdos, General Manager, Radisson Blu Hotel, Residence and Spa.